Too often do we see generic and plain property listings written by renovators while they’re marketing their products online, and sometimes we’re left wondering how some sales are even made. So many renovators have fallen into the lazy habit of writing bland and incomplete listings, chuck up a couple of pictures and hope for the best.
There’s so much more potential out there, and so many more opportunities to make quicker and more effective sales when managing your renovation listing in the right way. Today, we’re going to explore many of the ways you can write a dynamic renovation listing, maximizing your chances to generate sales.
Use the Basic Structure
When writing a renovation listing, there’s a tried and tested structure that works and ensures you don’t miss anything out when you’re in the writing process. This structure is as follows;
- A headline
- Opening statement
- Description of features
- Any promotional information
- Call to action
If you follow this basic structure, as well of course as editing it to suit your personal style and branding, you’ll have all the information you need in a format and layout that your readers will be able to follow easily.
Consider Your Wording
A lot of the renovation listings we see these days come with some kind of power word or phrase, such as ‘must sell,’ ‘vacant,’ or even basic words like ‘clean.’ However, every single word you use is creating an image in your potential buyer’s head, and words like this make you think there’s something wrong with the property.
“Instead, use pleasing and aesthetic words that draw the reader in and make them want to know more. Some of these words could be ‘state-of-the-art,’ ‘bespoke,’ ‘gourmet,’ ‘energy efficient’ and more. Create a positive image,” explains Mark Taylor, a content writer for Elite Assignment Help.
Create a High-Quality Listing
Imagine you’re reading through a renovation listing and find it’s full of mistakes, typos, and punctuation errors. This is not a great, professional first impression, and you’re going to be left feeling like this is a scam, or there’s something not quite right.
This is why it’s so important to guarantee accuracy in the quality of the written renovation content. Even if you doubt your ability to write to this level, here are some online tools that can help;
These are two online resources you can use to improve your ability to use grammar properly.
Use these leading online proofreading tools to help you correct any errors in your content, as recommended by Essayroo review.
These are two general writing resources to help you improve all areas of your general writing skills.
These are two leading editing tools, as reviewed by Write My Australia, to help you structure and format your property description in the most professional way.
Take a look at these two leading content writing blogs to ensure you’re able to write content using the most renowned tricks of the trade.
The Headline Is Vital
Jumping back to the top of your description, the headline is perhaps one of the most important elements. This is the sole piece of text which is going to grab your reader’s attention, ensuring your property stands out among the rest, and then makes them want to click.
Make it hard for someone to resist clicking on their headline. The best way to do this is to entice them in with keywords while providing them with valuable information. This means including location keywords and geo-targeting and then something nice.
For example, if the renovation is near a lake, you could title it Luxury 4-bedroom cottage provides the best views of Lake such and such. When backed up by images of the renovation, this is a sure-fire way to draw more people in, statistically boosting your sales potential.
Mention the Local Area
While you’re trying to sell the renovation you’re talking about; it’s easy to get caught up in the trap of only talking about the property itself, meaning you’re missing out on talking about the area that property is in.
This is so important because people want to know more about where they’re potentially living and if you’re not talking about this, your readers will simply move onto the next listing. You don’t need to go into too much detail, but it’s a good idea to list the best features of the area, maybe a quick description of what it’s like, and a few bullet points of the best local amenities.
Grace Carter is an editor at Big Assignments and Academized services. She works on business communications improvement, creates presentations, and helps at HR department. Also, Grace teaches creative writing at Paper Fellows website.